What if we rather start talking effectiveness instead of productivity?

While productivity is doing what we need to do the right way, effectiveness is doing THE RIGHT THING the right way!

What is the difference? A direction, a meaning, a principled mission. When we start knowing what we stand for and that what we’re doing id driven by a calling and a priority, we don’t feel the obligation to do it (which is indeed affecting the productivity). We do it because we want to, because serving makes us fulfilled!