Goodness Jake! Reading your insightful article is only confirming to me how much I suck in terms of selling myself indeed! I'm laughing loudly at myself right now 😂🙈😂
I have never had any marketing strategy, and all the content I've been posting for a year and a half (and I've been really consistent) was done from a "giving" perspective!
I never liked Twitter and I'm not sure I'd ever do. I'm also not that fan of Facebook. I find it a little bit superficial in my sense, but I post content for whoever it might help (joyful and silly stuff especially during the lockdown period to decrease the fear & anxiety levels; the real killer).
The platform I'm in love with is LinkedIn which I'm using in a completely authentic way defying all the stigmas about its "professional" attribute I like to replace by "manipulation".
I am proud of saying I have been building through my genuine engagement some of the healthiest relationships of my whole existence; people who truly have my best interest in their heart!
My metrics though have always been instable and depending on two main factors according to my observations: 1. The visual attribute (my videos always have a better performance; hundreds of reactions and thousands of views), 2. the feeling good sensation! When it's something challenging their limiting beliefs and numerous biases, it becomes very limited in general!
Last but not least: "Am I a desperate case doctor?" 😁