A fellow writer going by the name of Darius Foroux said it best here:

Curiosity keeps life novel. In recent years, I’m more driven by curiosity than anything else. In December of last year, the folks from Amazon India reached out to me about my book, Think Straight. It was the most read book on Prime that year. The book received some kind of badge, and they were going to feature it on the Kindle store.

They shared some promotional material I could use on social media to talk about this. While I was very honored by the fact, and wanted to share it, I also thought to myself, “Why would I pat myself on the back?” I don’t care.

Sure, I care a lot that people enjoyed the book. But I don’t need to talk about it like it’s some huge accomplishment. When I see other people doing it, I’m never impressed. Social media feeds from authors and experts are often full of self-indulging posts. And their bios include nonsense badges of honor that no one cares about.

“I have 500 million views. I was named attention seeker of the year.” Or something like that. Congrats, genius. No one cares about your ego.